Indeed, the word ‘youthquake’ is synonymous with Quant.Īll materials were fair game and chosen for their functionality and aesthetics, and mannequin after mannequin trumpet the glory of Chelsea, 60 years ago. And the colours chosen are fresh and zingy, even now: lime green, lemon yellow and strawberry. Some of the placing of those zips suggest the sexy ease of pulling them down. The beautiful, basic shift that the designer favoured with its cheeky pockets and sexy zips still has appeal. But Quant wanted to democratise and revolutionise the way people thought about fashion and make it as accessible to as many as possible, whether from the internationally renowned shop Bazaar or from any outlet carrying the Mary Quant label. Quant (as Sir Hardy Amies once told me, in his opinion) was rude about couture. On display is a plethora of sporty, functional, smart and casual clothes. What exactly was it about the 1960s that made that decade so special? Those ten years were a cauldron of so much: music, art, theatre, film and, of course, fashion, and Mary Quant was one of the labels and faces which were iconic even then, when the King’s Road bristled with boutiques, not high street familiarity. This is a superb exhibition, a travel through revolutionary modern fashion history taking in more than 200 outfits and accessories on two strategically-lit levels. Mary quant mods#She and the Mods had much in common but whereas the target was for them, the flower was for her. Quant’s daisy still magnetises, simple as it is, but insistent and almost a target. It was the daisy that drew me – and knowing I was holding a piece of fashion history in my hands. There they were, strangled in an unopened plastic packet found in a vintage clothing shop, with the familiar daisy motif on the paper label. I once bought a pair of Mary Quant tights.
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